Pink

I led the development of PINK’s refreshed brand identity and visual language, bringing consistency and emotional resonance across retail, packaging, and experiential channels. This included concepting the seasonal creative direction, crafting the narrative foundation for all print and graphic explorations, and ensuring the brand showed up cohesively both in-store and online.

I oversaw the full packaging design ecosystem, from strategy to execution, including the brand’s industry-leading influencer gifting program. The gifting materials I developed achieved open rates above 50%—ten times the industry average of 5%—and multiple packaging launches went viral, generating millions of views and over 500,000 likes across social platforms.

My work translated PINK’s story into immersive, high-impact physical and digital touchpoints that strengthened brand recognition, fueled organic shareability, and drove meaningful engagement with both consumers and creators.