The Hedges Inn

A historic East Hampton landmark shaped by Henri Soule’s legacy, The Hedges Inn had fallen behind in visual relevance. Under the direction of Scott Sartiano, founder of Zero Bond, the brand was reimagined to reflect both its storied past and Bond Hospitality’s modern aesthetic. 

The updated visual identity maintains the property’s understated elegance while introducing organic elements, expressed through a refined illustration inspired by The Hedges’ neighbor on Town Pond, the swan.

The Hedges Inn

2024

  • Branding
  • Packaging
  • Print
  • Anni Altshuler/ Illustration
  • Omar Aly/ Director of Marketing Bond Hospitality
  • Soroya Larson/ Managing Partner
  • Scott Sartiano/ Founder Bond Hospitality